Children’s Dance Franchise- Tappy Toes

Is a Tappy Toes franchise really a job that fits in with family life?

Gemma Olding runs a Tappy Toes childrens dance franchise, in Dorset. She is Mummy to the beautiful 4 year old Bella, and has been a dance teacher for a number of years. Gemma shares her thoughts on life as a Tappy Toes children’s dance class teacher and business owner…


How often do you work?

‘I teach 7 sessions a week.  This includes both independent classes, where I hire the hall myself, and sessions where I go into local nurseries’.

How does the franchise fit around your family life?

‘Running a Tappy Toes children’s dance franchise, fits perfectly around my 4 year old. It’s such a family friendly business! She started school in September, and I have time to drop her off in the mornings and pick her up after. Before she started school she used to attend some of my sessions, which saved nursery fees and meant I got to spend more quality time with her!’


How much time do you commit to the franchise?

‘I have 1 or 2 classes every morning. I then spend up to an hour in the afternoon replying to emails, updating playlists or focusing on advertising. This is very flexible and it may be less, it may be more.’

Do you commute or is it all local?

‘My work is based in Dorset where I live. I go into local nurseries, around 15mins away, and my furthest class is around 20/30mins away by car.’

Do you need a car to run the franchise?

‘Yes, I would say you need a car. I tend to drive to more than one location a day and need to carry all my props and my speaker with me, so it makes life a lot easier!’

Do you advertise?

‘Facebook seems to be the best place for advertising, as it seems to be the best return on investment. One positive with this is you can set a limit on how much you spend. Online advertising is definitely the best way. Word of mouth is also a great way of getting new students through the door, and lots of my customers come back when they have their second or third children! I am also listed on all the online directories so that people can find my classes easily’

Do you get support/training to run the franchise?

‘You get fantastic training and support from Claire, the founder of Tappy Toes. I have found she is more than happy to answer any questions, no matter how little or silly they may seem. The training given is fun and relaxed and the whole process of setting up my business hasn’t been stressful or daunting what so ever.’

Are there any downsides to the role?

‘It’s very hard to think of a downside to running your own Tappy Toes business. The harder the work you put in, the more you get back. It’s very rewarding knowing you’ve done that by yourself!’

Why would you recommend this franchise opportunity to other mums?

‘I would 100% recommend this to other parents. I don’t ever feel like I’m ‘at work’. I have so much fun meeting lovely children and their parents, and watching the children’s confidence grow week by week. It’s extremely rewarding. I also couldn’t think of a better job to work around my daughter, it really was the best decision I’ve ever made. So a big thank you to Claire. ‘

You can book Gemma’s Tappy Toes toddler dance classes here

If you would like to know more about franchising in general, check out The Benefits Of Franchising